CEO Indro Mukerjee champions C-MAC’s
customer oriented marketing strategy
at Economist summit
London, UK, 1st March 2006: Indro Mukerjee, Chief Executive Officer of C-MAC MicroTechnology, today addressed the Sixth Annual European Marketing Directors Summit organized by the Economist newspaper and held at the Carlton Tower in London.
Drawing on his extensive board-level experience within the technology sector in both management and marketing roles, Indro was asked to look at the marketing function from the senior management point of view. In outlining board-level expectations and how best to meet them, his presentation espoused a customer oriented marketing strategy very similar to that now being put into practice by C-MAC MicroTechnology.
Indro commented: “Within the technology sector in particular, the role of marketing is often underestimated. However, no business will ultimately succeed without good customer relations, and in this respect the effective communication and delivery of strategy, products and services are vital. These are marketing functions, and at
C-MAC we take them very seriously indeed.”
Other participants in the summit programme included BT Global Services, the Economist Intelligence Unit, GE Healthcare, Google, HSBC Group, Orange Business Solutions, Visa Europe and Xerox Corporation.
- Ends -
Notes for Editors:
Headed by Indro Mukerjee, C-MAC MicroTechnology is the world leader in high-reliability electronic systems, modules and components for the automotive, medical electronics, specialised communications and aerospace industries. Our head office is in Wooburn Green, UK, and we have design and manufacturing facilities in the UK, France, Belgium and Canada, with additional dedicated sales and customer support teams throughout Europe, the USA and China. We have built up an extensive intellectual property portfolio and considerable electronics design and manufacturing expertise geared to our target industries. Our products are often found in applications that operate in harsh environments, at extremes of temperature or frequency. The company is divided into two business groups.
Design & Manufacturing Services. C-MAC MicroTechnology offers unrivalled expertise in the design and manufacture of advanced high-precision microelectronics systems. Specialities at our production sites at Great Yarmouth in the UK, Sherbrooke in Canada and Ronse in Belgium include thick-film printing on ceramic and other substrates, surface-mount hybrid circuits, DC/DC power modules, direct-attach flipchip, low-temperature cofired ceramic (LTCC), chip-on-board (COB), multichip module (MCM) assemblies and PCB assembly. These manufacturing resources are complemented by an integrated design-to-test service encompassing ASIC design as well as analogue, digital, RF, mixed-mode and thermal simulation. Through our independently accredited test house facility, we can carry out product qualification and material evaluation to internationally recognized standards.
Frequency Control Products. C-MAC MicroTechnology has a 70-year pedigree in designing and manufacturing high-performance oscillators and quartz crystals. Our frequency control product range encompasses AT and SC cut crystals, simple packaged crystal oscillators (XOs or SPXOs), voltage controlled crystal oscillators (VCXOs), temperature compensated crystal oscillators (TCXOs), oven controlled crystal oscillators (OCXOs), and rubidium oscillators and clocks. Particular specializations include patented ASIC-based high-stability TCXOs, ultrastable OCXOs and SDH/SONET reference oscillators. Manufacturing of quartz-based products at Lincoln, UK, and Argenteuil, France, is supported by design and sales support centres at Harlow and Crewkerne in the UK.
C-MAC’s quality standards and accreditations include: ISO 13485, ISO 9001:2000, MIL-PRF-38534, MIL-STD-883, QS 9000, TS 16949, and ISO 17025 independent test house accreditation.
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